Date: January 20th 2010, next training planned for autumn 2010
Start - End times: 9:00 - 16:00
Location: Amsterdam, The Netherlands

Introduction
The defense market is a challenging environment to perform in that attracts because of its long term perspective and high level of technology. Especially for SME’s looks this market promising, but how does the marketing process work? Who are the stakeholders? What are the rules and what are my information sources?

The training 'Defence Marketing' helps people new in this business to learn in an effective way how to perform succesfully in this market. During this seminar you will learn the marketing process, its key factors, and background information on Dutch offsets and defence procurements.

You will learn about

• Dutch Offset Guidelines, Practices and Obligations
• Dutch Defence Material Organisation
• Dutch Defence Material Process
• Offset & Defence Procurement Information Sources
• Regulations & Agreements (ITAR, NDA’s, TAA’s etc)
• Contracts

After the seminar you should be able to

• Decide if the (offset related) defence industry is a market for your company
• Know how and where to find new opportunities
• Define your marketing strategy and increase your success rate in winning business
• Understand the marketing process and know when and where to act

Who should attend

• Dutch industry interested to enter the defence market
• (New) Marketing & Sales Managers of Dutch defence industry

The training includes a reader on contracts, other training material, a lunch, and a concluding drink at the club bar. The maximum number of attendees is 25.

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Price 'Defence Marketing Seminar': EUR 795,-

For registration or more information please contact us

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